Lack of website traffic is one of the most common challenges We hear from community owners. Do you have a website but no real visibility online? Is the traffic to your website minimal to nonexistent? Do you struggle to looking for new ways to drive relevant traffic to their site ?
This article is an attempt to give community/e-commerce owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.
Following these five steps will help increase traffic your website.
1.Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
2.Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
3.Get Active on Social Media
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
4.Optimize Your Articles
There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. This is such a simple thing to fill out when you’re publishing a piece of content on your site, so take the time to do it each time, and you’ll start to rank for your keywords much faster.
5. Focus on the Long Tail :
If you are a new site, it can be difficult to go after popular keywords right away. We find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, We recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.
Trying to establish your presence online is not something you should take lightly. You have to give people a good reason to prefer your website over others in the same niche. Following these five steps will help increase traffic your website. Feel free to contact us if you have any further queries.