Ever thought of increasing your online store sales by providing more information like usage of products e.g. how does drinking green tea can help in reducing weight or how does specific engine oil increase performance of your bike? You need more information than just product description so that customer can take his/her decision after reading those articles. Next thing comes in mind, how can I have this solution for e-commerce store? Magento is the powerful platform to create an online store and WordPress can help in creating contents/blogs. So Magento WordPress integration allows you to have the best of both the platforms: an eCommerce platform with great flexibility and a powerful content management system.
Writing about the product should be able to tell more to the potential customer and at the same time, we can have a link to purchase the product. So next question is how to integrate both platforms? how does Magento customer access the article site without new signing up to the WordPress website. Single Sign-On is the solution which allows the user to access different platforms without registering to it.
Let’s have a look on SSO, Single Sign-On is authentication process, which allows end user logs into one application and he/she will be automatically signed into every other application. The popular example is Google, which is used in our daily life. Google implements SSO for their products: Gmail, Google +, YouTube, Analytics, etc. When you turn on your computer and access Gmail, you log in for the first time. In this article, we are going to cover key benefits of Magento WordPress integration using Single Sign-On and recommend readily available solutions for your platforms?
Key benefits of Magento WordPress integration using SSO
SEO: Blogging also considers as one of the best SEO tools for online website and WordPress is a powerful blogging platform. Integrate your Magento store with WordPress and increase SEO of eCommerce products.
Increase customer engagement: With powerful blogging, WordPress has another strong feature as the community platform, with this great feature of WordPress increases your customer engagement on your Magento store.
Performance: If you want to enable blogging feature into your Magento store, you don’t need to install blog plugin for Magento. Resulting a high performance after reducing the numbers of plugins into your Magento store. Your store and blogging both will be to the independent different application.
Reduce password fatigue: Password fatigue is the feeling experienced by many people who are required to remember an excessive number of passwords as part of their daily routine. After integration, your customer will forget password fatigue problem to reducing the password to remember.
Reduce Re-registration: Reducing time spent for your customer registration and login for the same identity. Just allow your customer to register only once and access all other applications.
Remove the need for your customer to remember and manage multiple passwords: It’s impossible for the average user to remember strong passwords for all the cloud services they use. They started an insecure way to store their password like passwords in email, and even writing down passwords and pasting them to their monitors. Also, may start creating weak passwords.
Reduce the risk of user account lockout: User may use several cloud applications and may have confusion with the passwords. If your store provides a restricted number of login attempts, if it fails account get locked.
Available Solutions
There is the various solution available for Single Sign-On with the different approach. Some of them are:
MagentoPress: MagentoPress Single Sign On Plugin provides a seamless log-in experience to your Magento online store users by allowing users to sign in to your WordPress site. When a user signs into your Magento site and visit to your WordPress site, The Magentopress Single Sign On Plugin passed the credentials to WordPress and allows the user to participate in WordPress simply by signing in to your site.
Miniorange : miniOrange provides secure access to Magento for enterprises and full control over access of applications, Single Sign On (SSO) into Magento with one set of login credentials.
okta: If your product connects several apps together but requires people to authenticate every time they jump into a new section, you’re losing major UX points. With Okta, users can click once to sign in to everything.
onelogin: OneLogin’s portal gives users one-click access to all their web apps in the cloud and behind the firewall – via desktops, smartphones and tablets. OneLogin’s policy-driven security and multi-factor authentication ensure that only authorized users get access to sensitive data.
Conclusion
Magento WordPress integration wins buyers and influence sales. Share your products with blogs and community to get the attention of more users. This is a perfect choice if you have an existing eCommerce site based on Magento and would like to integrate WordPress blogging/community without the hassle of implementing your own solution. Feel free to contact us if you have any questions related to e-commerce or online communities development.
